One of the first things you notice about a brand is its name. Google, Adidas, Lululemon, and every other mainstream trademark have a unique signature that helps make them stand out from the rest of the competition. It didn’t come easy; however, brainstorming the “something” that people will know you by for decades to come is a delicate process. You’d be surprised at how some of these places came up with their now famously recognized names. Continue reading and discover the history behind how some of your favorite brands found their names.
Adidas Comes From A Person’s Name
Adidas has had a long reign alongside Nike for top athletic apparel in America for quite some time now. The brand continues to sign stellar talent to the roster that only bolsters their name.
How exactly did they come up with Adidas? It comes from the founder, Adolf Dassler, who began making sports shoes after serving in the war. Adidas combines his nickname, Adi, and the first letters from his last name. Simple but effective.