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Phoenix’s Bruce Halle Sent Thousands Of His Employees’ Children To College

Michael Tran/FilmMagic
Michael Tran/FilmMagic

Bruce Halle only had six tires to showcase in his showroom when he founded Discount Tires in 1960 in Ann Arbor, Michigan. Today, the discount tire retailer has expanded into a $4.3 billion dollar business with 950 locations.

Halle resided in Phoenix, Arizona, where he had an estimated net worth of $4.6 billion upon his passing in January 2018. Through his program, the Bruce T. Halle Scholarship Program, he was able to fund $8.5 million in college tuition for his employees’ children.